A break from being proper and sensible to point out that…
Hilarious, as Twitter has shown us, but still troubling. As if it’s not bad enough that librarians are undervalued and saddled with a history of sexism, the male gaze is apparently so attracted to the stereotypical slutty librarian (chaste at the desk but a demon in the stacks) that this kind of tosh has made it to the Reed recruitment site. And we thought the humiliating ads offering a pittance for chartered employees were the nadir of our job searching.
Because let’s be clear here, this is not an advert for a man (gutted), nor is it an advert for a librarian. Maybe I just missed that week, but Management classes never covered “barefoot reports” and Collection Development never prepared me for managing my own personal collection of slave tags toe rings and anklets. And don’t get me started on the need for someone who is “free-spirited” and unbound by the chains of civilisation – that’s code for “must be young and unlikely to freak out when they see my browsing history.”
It’s amusing, but it’s left me in a sort of flip-flop state (excuse the pun) between chortling and dry heaving. I can’t tell if these tears are from the hilarity of it all or from the intense burning shame (it’s positively tropical) of being a man in a world that’s apparently still comfortable to not only indulge in but advertise in a professional environment the commodification of women. “You’re prepared for the transition to RDA and you catalogue like a speed demon from nerd-hell? That’s cool, babes – you wearing a bra?”
And I mean, c’mon, bro – know your audience here. There was that one time I walked into work in my incredibly sensual cycling pants, but for the most part? Multiple layers and intimate evenings with Question Time and The Walking Dead.
My suspicions at the moment are as follows:
- Ashton Kutcher comes out from behind my sofa and tells me I’ve been Punk’d – I tell him that his 15 minutes are over and that this whole schtick is more exhausted than Demi.
- The website and advert are revealed to be viral marketing for the sequel to Prometheus, in which a team of foot fetishist researchers discover
xenomorphsthe concept of dignity on an alien planet with a tropical climate. - The employer has a deadly shoe intolerance and this is all just some misunderstanding.
- There will be an upsetting Channel 4 documentary about this in a year’s time and some distasteful video nasty films will follow.
- It’s real? LOL?


Nice post! I think you make an excellent point, and am seriously worried that this is a genuine advert – I only wish I could be there at the interviews (at which, by the way, you should definitely be invited to, judging by your application)!
As for misconceptions about our jobs, I know exactly what you mean – since applying for my MA I have been inundated with queries from friends as to what exactly there is to study for a year, given I already know how to stamp books… Ahh, the wit!
On the plus side, some people do appear to be genuinely interested in what we do, and I’ve met people who seem to know an odd amount about libraries and information studies for supposed laymen – so it’s not all bad!
Reading your blog, you’re right to be excited about cat and class at UCL – Vanda and Anne are hilarious, it’s a very fun module.